{"id":424,"date":"2019-06-06T11:28:04","date_gmt":"2019-06-06T08:28:04","guid":{"rendered":"https:\/\/convertal.ee\/new\/?post_type=teenused&#038;p=424"},"modified":"2023-08-04T14:07:28","modified_gmt":"2023-08-04T11:07:28","slug":"meediaplaneerimine","status":"publish","type":"teenused","link":"https:\/\/convertal.ee\/et\/teenused\/meediaplaneerimine\/","title":{"rendered":"Meediaplaneerimine"},"content":{"rendered":"<p><strong><span class=\"color-blue\">T\u00e4nap\u00e4evases maailmas, kus meie \u00fcmber on meeletult palju erinevaid &#8220;s\u00f5numeid&#8221;\/reklaame, siis hea meediaplaneerimine annab Sulle eelise, et olla oma reklaams\u00f5numiga \u00f5igel ajal, \u00f5iges kohas! Olgu nendeks kanaliteks nii digimeedia, tr\u00fckk, raadio, tele kui ka v\u00e4limeedia.\u00a0\u00a0<\/span><\/strong><\/p>\n<p><span data-contrast=\"auto\">Meie aitame v\u00e4lja valida \u00f5iged kanalid ja sihtr\u00fchmad, kellele enda teenuseid&amp;tooted reklaamida, et j\u00f5uaksid investeeritud summa eest \u00f5ige auditooriumini. <\/span><b><span data-contrast=\"auto\">V\u00d5I:<\/span><\/b><span data-contrast=\"auto\"> Aitame Sul v\u00e4lja selgitada, et kus, millal ja kui suure investeeringuga on v\u00f5imalik maksimaalselt oma kliente k\u00f5netada.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Meediaplaneerimine toimub mitmes etapis, kus esmalt selgitame v\u00e4lja koos kliendiga, et mis on reklaamkampaania eesm\u00e4rk ja mida t\u00e4pselt soovitakse saavutada. Selle k\u00e4igus anal\u00fc\u00fcsime turuolukorda, hindame suurt pilti ja defineerime \u00e4ra, et kes on meie toote\/teenuse klient. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Seej\u00e4rel koostame detailse meediaplaani, kus on konkreetselt v\u00e4lja toodud planeeritava kampaania maht, kanalid, periood, ilmumiste kuup\u00e4evad, reklaamide paigutus, hinnad jne. Iga meie poolt koostatud plaan on unikaalne ja tehtud just vastavalt sihtr\u00fchma sobivusele ning kampaania eesm\u00e4rgile. Koosk\u00f5lastame plaani kliendiga ja sobivuse korral viime antud meediaplaani ellu. Olenevalt kampaania pikkusest koostame ka vajadusel vaheraporti, et kliendil oleks \u00fclevaade toimuvast kampaaniast ja tulemustest. K\u00f5ige l\u00f5puks koostame anal\u00fc\u00fcsiva kokkuv\u00f5tte (reklaamn\u00e4ited, reklaamide statistika, \u00fcldine tulemus).\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Kogu protsessi juures j\u00e4\u00e4b meie kanda ka kanalitega suhtlemine ja parimate hindade l\u00e4bir\u00e4\u00e4kimine. Kogu kampaania v\u00e4ltel tulemuste j\u00e4lgimine ja vajadusel optimeerimine ning viimaks ka anal\u00fc\u00fcs.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<h3>Oma kompetentsidega aitame kampaania igal sammul:<\/h3>\n<ul>\n<li>Sihtgruppide anal\u00fc\u00fcs ja defineerimine<\/li>\n<li>Meediastrateegia ja meediaplaani koostamine<\/li>\n<li>Kanalitega l\u00e4bir\u00e4\u00e4kimised<\/li>\n<li>Maandumislehtede tehniline audit ning vajadusel anal\u00fc\u00fctikatarkvarade seadistamine<\/li>\n<li>Loovlahenduste n\u00f5ustamine<\/li>\n<li>Kampaania optimeerimine<\/li>\n<li>Tulemuste anal\u00fc\u00fcs ja raporteerimine<\/li>\n<\/ul>\n","protected":false},"author":18,"parent":0,"menu_order":46,"template":"","class_list":["post-424","teenused","type-teenused","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/convertal.ee\/et\/wp-json\/wp\/v2\/teenused\/424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/convertal.ee\/et\/wp-json\/wp\/v2\/teenused"}],"about":[{"href":"https:\/\/convertal.ee\/et\/wp-json\/wp\/v2\/types\/teenused"}],"author":[{"embeddable":true,"href":"https:\/\/convertal.ee\/et\/wp-json\/wp\/v2\/users\/18"}],"version-history":[{"count":5,"href":"https:\/\/convertal.ee\/et\/wp-json\/wp\/v2\/teenused\/424\/revisions"}],"predecessor-version":[{"id":2661,"href":"https:\/\/convertal.ee\/et\/wp-json\/wp\/v2\/teenused\/424\/revisions\/2661"}],"wp:attachment":[{"href":"https:\/\/convertal.ee\/et\/wp-json\/wp\/v2\/media?parent=424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}