{"id":2650,"date":"2023-08-04T13:06:07","date_gmt":"2023-08-04T10:06:07","guid":{"rendered":"https:\/\/convertal.ee\/?post_type=teenused&#038;p=2650"},"modified":"2024-09-26T10:06:01","modified_gmt":"2024-09-26T07:06:01","slug":"digiturundus","status":"publish","type":"teenused","link":"https:\/\/convertal.ee\/et\/teenused\/digiturundus\/","title":{"rendered":"Digiturunduse audit"},"content":{"rendered":"<p><strong><span class=\"color-blue\">Pikaajaline edu turunduses p\u00f5hineb tegevuse p\u00f5hjalikul anal\u00fc\u00fcsil ja pideval optimeerimisel. Digiturunduse audit aitab Sul hinnata oma ettev\u00f5tte digitaalset kohalolu ja senise tegevuse tulemuslikkust. Mis k\u00f5ige olulisem: audit aitab Sul leida k\u00f5ige optimaalsema tee kasvu ja tulemusteni!<\/span><\/strong><\/p>\n<h3>Miks on digiturunduse audit vajalik?<\/h3>\n<ul>\n<li><strong>Tulemuste hindamine<\/strong> &#8211; Auditi k\u00e4igus saab anal\u00fc\u00fcsida, millised kanalid ja strateegiad on olnud efektiivsed ning millised mitte. Hiljem saab teha andmetel p\u00f5hinevad muudatused ja optimeerida oma turundustegevusi.<\/li>\n<li><strong>Eesm\u00e4rkide seadmine<\/strong> &#8211; Aeg-ajalt on oluline veenduda, et seatud eesm\u00e4rgid on selgelt m\u00e4\u00e4ratletud, m\u00f5\u00f5tetavad ja saavutatavad. Audit n\u00e4itab, kas ettev\u00f5ttel on ehk hoopis potentsiaal rohkemaks, kui t\u00e4na planeeritud.<\/li>\n<li><strong>Sihtgrupi m\u00f5istmine<\/strong> &#8211; Audit v\u00f5imaldab m\u00f5ista sihtgrupi eelistusi, vajadusi ja harjumusi ning seel\u00e4bi kohandada s\u00f5numeid ja kanaleid.<\/li>\n<li><strong>Konkurentsianal\u00fc\u00fcs<\/strong> &#8211; Positsioneeri end teadlikult ning n\u00e4e, kus seisab Sinu ettev\u00f5te v\u00f5rreldes konkurentidega. Lisaks saad teada, milliseid strateegiaid ja millises mahus turundustegevusi konkurent kasutab.<\/li>\n<li><strong>Kulude ja tulemuste optimeerimine<\/strong> &#8211; Kellele ei meeldiks kulusid v\u00e4hendada, nii et tulemused paranevad? Audit aitab avastada Sinu ettev\u00f5tte jaoks k\u00f5ige optimaalsema tee ja vajadusel alternatiivid t\u00e4nastele tegevustele.<\/li>\n<li><strong>Pikaajalise edu ja j\u00e4tkusuutliku kasvu saavutamine<\/strong> &#8211; Digiturundus ei ole \u00e4rist lahus. Audit aitab Sul m\u00f5ista, kuidas turundustegevused m\u00f5jutavad \u00fcldist \u00e4ristrateegiat ja -tulemusi ning kuidas integreerida digitegevusi ettev\u00f5tte laiematesse eesm\u00e4rkidesse.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Digiaudit sisaldab:<\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Konkurentide ja turuolukorra anal\u00fc\u00fcsi.<\/strong> K<span class=\"TextRun SCXW40787177 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">aardistuse<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">tegemine<\/span><span class=\"NormalTextRun SCXW40787177 BCX0\"> on <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">digiturunduse<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">auditi<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">raames<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">oluline<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">protsess<\/span><span class=\"NormalTextRun SCXW40787177 BCX0\">, mis <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">aitab<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">m\u00f5ista<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">ettev\u00f5tte<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">positsiooni<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">digimaailmas<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">v\u00f5rreldes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">teiste<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">sarnaste<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">ettev\u00f5tetega<\/span><span class=\"NormalTextRun SCXW40787177 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">Oluline<\/span><span class=\"NormalTextRun SCXW40787177 BCX0\"> on <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">meeles<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">pidada<\/span><span class=\"NormalTextRun SCXW40787177 BCX0\">, et <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">konkurentsianal\u00fc\u00fcs<\/span><span class=\"NormalTextRun SCXW40787177 BCX0\"> ja <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">turuolukorra<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">kaardistamine<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">ei<\/span><span class=\"NormalTextRun SCXW40787177 BCX0\"> ole <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">\u00fchekordne<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">tegevus<\/span><span class=\"NormalTextRun SCXW40787177 BCX0\">.<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">T<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">urg<\/span> <span class=\"NormalTextRun SCXW40787177 BCX0\">ja <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">k<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">onkurentsitingimused<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">m<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">uutuvad<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">p<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW40787177 BCX0\">idevalt<\/span><span class=\"NormalTextRun SCXW40787177 BCX0\">.<\/span><\/span><span class=\"EOP SCXW40787177 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> Lisaks koostame ettev\u00f5tte digitegevuste SWOT anal\u00fc\u00fcsi.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Digiturunduse tegevuste anal\u00fc\u00fcsi.<\/strong> <span class=\"TextRun SCXW76625977 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">Tegevuste<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">p\u00f5hjalik<\/span><span class=\"NormalTextRun SCXW76625977 BCX0\"> ja <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">regulaarne<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">anal\u00fc\u00fcs<\/span><span class=\"NormalTextRun SCXW76625977 BCX0\"> on <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">kriitilise<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">t\u00e4htsusega<\/span><span class=\"NormalTextRun SCXW76625977 BCX0\">, et <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">m\u00f5ista<\/span><span class=\"NormalTextRun SCXW76625977 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">millised<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">strateegiad<\/span><span class=\"NormalTextRun SCXW76625977 BCX0\"> ja <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">kanalid<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">t\u00f6\u00f6tavad<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">ning<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">millised<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">mitte<\/span><span class=\"NormalTextRun SCXW76625977 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">Digiturunduse<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">valdkondade<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">anal\u00fc\u00fcs<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">h\u00f5lmab<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">endas<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">seitset<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">alapeat\u00fckki<\/span><span class=\"NormalTextRun SCXW76625977 BCX0\">: <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">veebilehe<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">anal\u00fc\u00fcs<\/span><span class=\"NormalTextRun SCXW76625977 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">sisuanal\u00fc\u00fcs<\/span><span class=\"NormalTextRun SCXW76625977 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">sotsiaalmeedia<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">anal\u00fc\u00fcs<\/span><span class=\"NormalTextRun SCXW76625977 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">r<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">eklaamide<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">a<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">nal\u00fc\u00fcs<\/span><span class=\"NormalTextRun SCXW76625977 BCX0\">,<\/span><span class=\"NormalTextRun SCXW76625977 BCX0\"> SEO <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">a<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">nal\u00fc\u00fcs<\/span><span class=\"NormalTextRun SCXW76625977 BCX0\">,<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">k<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">onversioonide<\/span> <span class=\"NormalTextRun SCXW76625977 BCX0\">ja <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">m<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">\u00fc\u00fcgits\u00fckli<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">a<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">nal\u00fc\u00fcs<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">n<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">ing<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">k<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">lienditeekonna<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">a<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW76625977 BCX0\">nal\u00fc\u00fcs<\/span><span class=\"NormalTextRun SCXW76625977 BCX0\">.<\/span><\/span><span class=\"EOP SCXW76625977 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Eelarve hindamist ja \u00e4riliste piirv\u00e4\u00e4rtuste seadmist.<\/strong> <span class=\"TextRun SCXW255086003 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW255086003 BCX0\">Turunduseelarve<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW255086003 BCX0\">anal\u00fc\u00fcsimine<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW255086003 BCX0\">aitab<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW255086003 BCX0\">m\u00f5ista<\/span><span class=\"NormalTextRun SCXW255086003 BCX0\">, kas <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW255086003 BCX0\">investeeringud<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW255086003 BCX0\">turundustegevustesse<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW255086003 BCX0\">toovad<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW255086003 BCX0\">oodatud<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW255086003 BCX0\">tulemusi<\/span><span class=\"NormalTextRun SCXW255086003 BCX0\">. Lisaks <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW255086003 BCX0\">aitab<\/span><span class=\"NormalTextRun SCXW255086003 BCX0\"> see <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW255086003 BCX0\">hinnata<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW255086003 BCX0\">potentsiaalset<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW255086003 BCX0\">kasvukohta<\/span><span class=\"NormalTextRun SCXW255086003 BCX0\">. Arvutame v\u00e4lja Sinu \u00e4ri individuaalsed piirv\u00e4\u00e4rtused, n\u00e4iteks: minimaalne ROAS\/ROI; ideaalne CPC, nullpunkti CPC ja maksimaalne CPA.<\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Hinnang turundustegevuste eesm\u00e4rgip\u00e4rasusele ja kasvupotentsiaalile.<\/strong> Tugineme k\u00f5ikidele eelnevatele peat\u00fckkidele.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Soovitused tulemuste maksimeerimiseks.<\/strong> Anname v\u00e4hemalt 10 koheselt rakendatavat praktilist n\u00f5uannet koos juhistega.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Millisele ettev\u00f5ttele Convertali digiturunduse audit sobib?<\/h3>\n<p>Auditi tegemiseks on oluline, et Su ettev\u00f5tte veebilehel oleks olnud Google Analytics (v\u00f5i m\u00f5ni teine samav\u00e4\u00e4rne) anal\u00fc\u00fctikat\u00f6\u00f6riist k\u00fcljes v\u00e4hemalt kuus kuud.<\/p>\n<p>Alustavatele ettev\u00f5tetele saame pakkuda digiauditit teistsugusel kujul. Kirjuta meile ja uuri v\u00f5imalusi!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2688\" src=\"https:\/\/convertal.ee\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-121-800x800.png\" alt=\"\" width=\"580\" height=\"580\" srcset=\"https:\/\/convertal.ee\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-121-800x800.png 800w, https:\/\/convertal.ee\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-121-150x150.png 150w, https:\/\/convertal.ee\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-121-768x768.png 768w, https:\/\/convertal.ee\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-121-120x120.png 120w, https:\/\/convertal.ee\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-121.png 1080w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/p>\n","protected":false},"author":15,"parent":0,"menu_order":3,"template":"","class_list":["post-2650","teenused","type-teenused","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/convertal.ee\/et\/wp-json\/wp\/v2\/teenused\/2650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/convertal.ee\/et\/wp-json\/wp\/v2\/teenused"}],"about":[{"href":"https:\/\/convertal.ee\/et\/wp-json\/wp\/v2\/types\/teenused"}],"author":[{"embeddable":true,"href":"https:\/\/convertal.ee\/et\/wp-json\/wp\/v2\/users\/15"}],"version-history":[{"count":5,"href":"https:\/\/convertal.ee\/et\/wp-json\/wp\/v2\/teenused\/2650\/revisions"}],"predecessor-version":[{"id":2692,"href":"https:\/\/convertal.ee\/et\/wp-json\/wp\/v2\/teenused\/2650\/revisions\/2692"}],"wp:attachment":[{"href":"https:\/\/convertal.ee\/et\/wp-json\/wp\/v2\/media?parent=2650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}