{"id":2539,"date":"2023-03-02T16:17:04","date_gmt":"2023-03-02T14:17:04","guid":{"rendered":"https:\/\/convertal.ee\/?post_type=teenused&#038;p=2539"},"modified":"2023-08-04T14:05:04","modified_gmt":"2023-08-04T11:05:04","slug":"google-analytics","status":"publish","type":"teenused","link":"https:\/\/convertal.ee\/et\/teenused\/google-analytics\/","title":{"rendered":"Turundusanal\u00fc\u00fctika"},"content":{"rendered":"<p><b><\/b><span class=\"color-blue\"><b><span data-contrast=\"auto\">Anal\u00fc\u00fctilised t\u00f6\u00f6riistad on eduka turunduse aluseks.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/p>\n<p><span data-contrast=\"auto\">Google on t\u00f5en\u00e4oliselt k\u00f5igile tuntud suurettev\u00f5te, kelle toodete hulgast tuntuim on ilmselt maailmas enimkasutatud otsingumootor &#8211; Google. Digiturunduse valdkonnas on pea sama populaarsed veel teised Google\u2019i tooted nagu Google Analytics (GA), Google Ads, Google Search Console ja Google Tag Manager (GTM). K\u00f5ik need kontod on v\u00f5imalik luua tasuta, kuid vaid konto loomisest on v\u00e4he abi, kui puuduvad teadmised, kuidas neid kontosid k\u00f5ige m\u00f5istlikumalt seadistada ning omavahel siduda. J\u00e4rgnevalt tutvustame veidi l\u00e4hemalt GA ning GTM keskkondi.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Google Analytics<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">GA on baaskeskkond veebilehe liikluse anal\u00fc\u00fcsiks. See anal\u00fc\u00fctilne t\u00f6\u00f6riist aitab kindlaks m\u00e4\u00e4rata kui palju lehek\u00fclastusi ja kasutajaid veebileht kogub, mis kanalitest need k\u00fclastused tulevad ning samuti kui kvaliteetsed need k\u00fclastused on. GA keskkonnas on vastavalt konkreetse ettev\u00f5tte eesm\u00e4rkidele v\u00f5imalik seadistada konversioonid, mille abil saab hinnata \u00e4riliste eesm\u00e4rkide saavutamist.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Konversioonideks v\u00f5ivad veebilehel olla n\u00e4iteks ostu sooritamine, uudiskirjaga liitumine, failide allalaadimine ning muud tegevused veebilehel, mis n\u00e4itavad kas otsest v\u00f5i kaudsemat lehek\u00fclastaja huvi pakutava toote\/teenuse vastu. Lisaks v\u00f5imaldab GA anal\u00fc\u00fcsida seda, mis kanalid, kampaaniad ning muud (digi)turundustegevused aitavad suurendada konversioone ehk kui efektiivsed on erinevad tegevused konversioonide toomisel.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><b><span data-contrast=\"auto\">Kas mu veebilehel on Google Analytics\u2019i vana v\u00f5i uus versioon?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Seda on k\u00f5ige lihtsam kontrollida Sinu GA konto alt.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Logi sisse oma Google Analytics kontole.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Liigu oma veebilehega seotud konto alt \u201eProperties &amp; Apps\u201c vaatesse.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Kui n\u00e4ed seal <\/span><i><span data-contrast=\"auto\">property<\/span><\/i><span data-contrast=\"auto\">-t, mille juures on toodud kood, mis on vormis <\/span><b><span data-contrast=\"auto\">UA-12345678-9<\/span><\/b><span data-contrast=\"auto\">, siis see on GA vana versioon ehk Universal Analytics.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Kui n\u00e4ed seal <\/span><i><span data-contrast=\"auto\">property<\/span><\/i><span data-contrast=\"auto\">-t, mille juures on toodud kood, mis on vormis <\/span><b><span data-contrast=\"auto\">123456789<\/span><\/b><span data-contrast=\"auto\">, siis see on GA4.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">NB!<\/span><\/b><span data-contrast=\"auto\"> Lisaks tuleb olla kindel, et Sinule ligip\u00e4\u00e4setavad GA <\/span><i><span data-contrast=\"auto\">property <\/span><\/i><span data-contrast=\"auto\">koodid on ka p\u00e4riselt veebilehele lisatud! Seda saad kontrollida oma veebihalduss\u00fcsteemist.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Google Tag Manager<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">GTM on Google\u2019i toode, mis sai alguse juba 2012. aastal, kuid sellest hoolimata ei ole see igale ettev\u00f5tjale nii tuntud kui n\u00e4iteks GA v\u00f5i Google Ads. GTM on keskkond, mille abil saab j\u00e4lgida leheliiklust veidi detailsemalt, ilma arendajatelt olulist lisanduvat abi palumata. Google Tag Manageri keskkonnas ei ole raporteid ega andmeid nagu GA-s \u2013 GTM on vaid selle jaoks, et teha vajalikud lisaseadstused veidi keerukamate konversioonide seadistamiseks ning saata need andmed m\u00e4\u00e4ratud GA vaatesse. GA-s saab juba omakorda seadistada vajalikud konversioonid ning kogutud andmeid anal\u00fc\u00fcsida erinevate raportitena.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Google Tag Manager v\u00f5ib osutuda eriti kasulikuks just <\/span><b><span data-contrast=\"auto\">e-poodide konversioonide seadistamisel<\/span><\/b><span data-contrast=\"auto\">. Olenevalt veebilehest ei pruugi pluginate abil seadistustest piisata ning v\u00f5ib osutuda vajalikuks e-poe konversioonide seadistamine GTM abiga. Sellisel juhul on t\u00f5en\u00e4oliselt vajalik ka koost\u00f6\u00f6 arendajaga.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">GTM abil on v\u00f5imalik lisada lehele erinevaid t\u00f6\u00f6riistu. N\u00e4iteks juhul kui Sinu veebile andmete j\u00e4lgimiseks ei ole veel GA4 seadistatud, siis k\u00f5ige lihtsam on k\u00f5igepealt lehele lisada Google Tag Manageri koteineri kood ning selle abil saab lehe \u00fchendada ka GA4 <\/span><i><span data-contrast=\"auto\">property<\/span><\/i><span data-contrast=\"auto\">-ga. Sel viisil on ka veebilehe koodi vaja lisada vaid \u00fcks kood, mille abil saab rakendata mitmeid erinevaid t\u00f6\u00f6riistu.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Google Tag Manageri konteineri abil saab veebilehele lisada nii Google\u2019i enda tooteid (nt Google Ads, Google Clarity) kui ka kolmandate osapoolte tooteid (Facebook Pixel, LinkedIn Insight jpt). Seega on v\u00f5imalik mitme erineva koodi asemel lehele lisada vaid \u00fcks GTM konteiner ning selle abil saab \u00fchendada veebilehega pea k\u00f5ik teised vajalikud keskkonnad.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b><span data-contrast=\"auto\">V\u00f5ta meiega \u00fchendust, kui<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Soovid luua ja seadistada Google Analytics 4 ja\/v\u00f5i Google Tag Manageri konto<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Oled juba ise loonud GA4 ja\/v\u00f5i GTM kontod ning soovid abi edasise seadistusega<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Vajad abi erinevate kohandatud raportite loomisega GA4 keskkonnas ning soovi korral ka Looker Studios (Google Data Studio)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Soovid lisaks baasseadistustele \u00f5ppida rohkem Google Analytics 4 keskkonda tundma ja sellega igap\u00e4evaselt t\u00f6\u00f6tama \u2013 pakume ka <\/span><a href=\"https:\/\/convertal.ee\/et\/teenused\/turunduskoolitus-ja-konsultatsioon\/google-analytics-koolitus\/\"><span data-contrast=\"none\">Google Analytics 4 koolitust<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Sa pole kindel, mis t\u00e4psemalt Sinu kodulehe anal\u00fc\u00fctikas toimub ning vajad \u00fclevaadet koos plaaniga kuidas edasi minna<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Sul tekkis lisak\u00fcsimusi \u2013 arutame hea meelega ning vastame Sinu k\u00fcsimustele!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"author":15,"parent":0,"menu_order":42,"template":"","class_list":["post-2539","teenused","type-teenused","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/convertal.ee\/et\/wp-json\/wp\/v2\/teenused\/2539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/convertal.ee\/et\/wp-json\/wp\/v2\/teenused"}],"about":[{"href":"https:\/\/convertal.ee\/et\/wp-json\/wp\/v2\/types\/teenused"}],"author":[{"embeddable":true,"href":"https:\/\/convertal.ee\/et\/wp-json\/wp\/v2\/users\/15"}],"version-history":[{"count":5,"href":"https:\/\/convertal.ee\/et\/wp-json\/wp\/v2\/teenused\/2539\/revisions"}],"predecessor-version":[{"id":2659,"href":"https:\/\/convertal.ee\/et\/wp-json\/wp\/v2\/teenused\/2539\/revisions\/2659"}],"wp:attachment":[{"href":"https:\/\/convertal.ee\/et\/wp-json\/wp\/v2\/media?parent=2539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}