{"id":1603,"date":"2021-01-20T11:23:23","date_gmt":"2021-01-20T09:23:23","guid":{"rendered":"https:\/\/convertal.ee\/teenused\/website-optimisation-seo-cro\/conversion-rate-optimisation-cro\/"},"modified":"2022-10-21T11:58:45","modified_gmt":"2022-10-21T08:58:45","slug":"conversion-rate-optimisation-cro","status":"publish","type":"teenused","link":"https:\/\/convertal.ee\/en\/services\/website-optimisation-seo-cro\/conversion-rate-optimisation-cro\/","title":{"rendered":"Conversion rate optimisation (CRO)"},"content":{"rendered":"<p class=\"text-left\"><span class=\"color-blue\">Conversion rate optimisation, or CRO, helps increase the profitability of a website by making visitors\u2019 path towards a sale, enquiry, order, or another desired result as smooth as possible.<\/span><\/p>\n<h3>In which cases are CRO services essential?<\/h3>\n<p>CRO services are useful for any website that receives at least 10,000 unique visitors per month, but where too few of these visitors perform the desired actions on the site.\u00a0The necessity of CRO services can be assessed as follows:<\/p>\n<ul>\n<li><strong>based on web analytics<\/strong> \u2013 lower than average conversion rate compared to competitors\u2019 websites, high percentage of abandoned transactions, broken landing pages, low page loading speeds, deviation from the desired path, etc.;<\/li>\n<li><strong>based on problems pointed out by website visitors<\/strong> \u2013 confusing purchasing, ordering, or enquiry submission process, lack of information, negative feedback, etc.<\/li>\n<\/ul>\n<p>All of this indicates that the website is not logically structured for users and does not motivate them to take the desired actions.<\/p>\n<h3>What kinds of activities does Convertal\u2019s CRO service include?<\/h3>\n<p><strong>CRO audit and strategy<\/strong><\/p>\n<ul>\n<li>Initial analysis of the technical health of the website, analysis of visitor paths and activities and of the fulfillment of micro- and macro-objectives, followed by the development of an optimisation strategy<\/li>\n<\/ul>\n<p><strong>Data collection and analysis<\/strong><\/p>\n<ul>\n<li>Mapping of various bottlenecks in the path to conversion by means of both quantitative and qualitative research \u2013 analysis of data collected from web analytics, click maps, customer support logs, user testing, interviews, etc.<\/li>\n<\/ul>\n<p><strong>Establishment of a hypothesis<\/strong><\/p>\n<ul>\n<li>Categorisation of bottlenecks to user-friendliness and setting of priorities for their elimination<\/li>\n<\/ul>\n<p><strong>A\/B testing<\/strong><\/p>\n<ul>\n<li>Development of solutions and determination of which solutions are the most cost-effective<\/li>\n<\/ul>\n<p><strong>Implementation<\/strong><\/p>\n<ul>\n<li>Implementation of the best solutions as identified in the testing stage<\/li>\n<\/ul>\n<h3>By partnering with us:<\/h3>\n<ul>\n<li>you will have access to the latest techniques and practices;<\/li>\n<li>the work will be performed by certified and experienced experts;<\/li>\n<li>project management will be handled smoothly by us;<\/li>\n<li>you will get to work with friendly and professional experts.<\/li>\n<\/ul>\n<p><strong>The price of the service depends on the state of the website, the amount of traffic it receives, the number of pages to be optimised, and the number of languages for which optimisation is needed. To request an initial audit and a quote, please fill out the enquiry form below!<\/strong><\/p>\n","protected":false},"author":18,"parent":1587,"menu_order":15,"template":"","class_list":["post-1603","teenused","type-teenused","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/convertal.ee\/en\/wp-json\/wp\/v2\/teenused\/1603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/convertal.ee\/en\/wp-json\/wp\/v2\/teenused"}],"about":[{"href":"https:\/\/convertal.ee\/en\/wp-json\/wp\/v2\/types\/teenused"}],"author":[{"embeddable":true,"href":"https:\/\/convertal.ee\/en\/wp-json\/wp\/v2\/users\/18"}],"version-history":[{"count":2,"href":"https:\/\/convertal.ee\/en\/wp-json\/wp\/v2\/teenused\/1603\/revisions"}],"predecessor-version":[{"id":1930,"href":"https:\/\/convertal.ee\/en\/wp-json\/wp\/v2\/teenused\/1603\/revisions\/1930"}],"up":[{"embeddable":true,"href":"https:\/\/convertal.ee\/en\/wp-json\/wp\/v2\/teenused\/1587"}],"wp:attachment":[{"href":"https:\/\/convertal.ee\/en\/wp-json\/wp\/v2\/media?parent=1603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}