Google AdWords Search Ads

Get noticed on Google: Be found where your customers are searching.

WHAT ARE GOOGLE ADWORDS ADS?

We work with over 300 customers spending more than €3 million per year on search and native advertising campaigns that drive new traffic and support marketing objectives.

Google Adwords shows text ads above and below the Google search results to people looking for a pre-defined list of keywords. It allows high precision targeting and great optimisation opportunities. We create and deliver a full-service AdWords campaign management that aims to maximise your business results.

AdWords Campaigns:

  • Make your brand visible in search results;
  • Drive sales and revenues;
  • Ensure you reach the right people at the right time with relevant search results;
  • Stay in a budget, while generating impressive returns.
WHO SEES THE ADS?

Search ads are served to people searching for terms that are relevant to your product or service, pre-determined by either yourself or us as campaign managers. Where needed, other limits can be set up, such as those based on gender, age or time of the day.

HOW IS THE SERVICE COST CALCULATED?

Pay-per-click (PPC) AdWords campaigns are a cost-effective format: you pay only when somebody has an interest in your product or service and clicks on your Ad. All results are highly measurable and can be optimised over time for higher profitability.

WHAT DOES THE ADWORDS ADS SERVICE INCLUDE?

We create, manage and optimise Google AdWords search campaigns with a high focus on driving direct conversions. Our search campaigns can be complemented with Google Display Network banner Ads, Remarketing Ads, Gmail Sponsored Promotions and YouTube Video Ads.

Convertal is a Google Premier Partner, our active Google AdWords campaign management service includes:

  • Keyword research and competitor analysis
  • Ad campaign creation (including ad texts, keyword lists and extensions)
  • Weekly optimisation
  • Dedicated campaign management
  • Active communication
  • Monthly in-depth reporting